For the first time in their brand history, Kultura Pilipinas have chosen a celebrity endorser. Kultura is a big Filipino cultural brand with shops in some SM malls. The product is Pinoy but export quality.
Marian Rivera was chosen as the first celebrity endorser of Kultura. In Yan Yan’s latest post, she proudly posted a Kultura product.
“Nakakataba ng puso nung malaman ko na first time kumuha ng celebrity endorser ang Kultura. Nagpapasalamat ako nang lubusan nun napili nila ako. Iba talaga ang gawang Pinoy! Nakaka-proud maging Pilipino!”
[My heart flutters when I know that this is their first time to get a Kultura celebrity endorser. I’m so grateful that they have chosen me. Pinoy-made is really outstanding! I am proud to be Filipino!]
According to Marian, there is no restriction on wearing a branded dress. But when she first entered Kultura, she felt that she wanted the clothes and other supplies immediately.